Industry Engagement – Final Outcomes

These are the results of the engagement people have had with our idea on social media. In only two weeks, we have gained 160 Instagram followers and 204 Facebook page likes at a fast but steady incline. We have worked well as a group, splitting up tasks. Each of us has had at least one…

360 & Integrated Campaigns – Final Outcomes

The concept I chose for my Lucozade Energy campaign was ‘Unleash the Fizz’. The whole concept was based around demonstrating to the audience that Lucozade drinks have a fizz like no other, better than all the rest- a fizz that tickles your tongue. These are my final outcomes: Print Press: ABOVE- I feel this poster…

Innovation As Communication – Production and Reflection

01/06/17 – Following our shot list we filmed our video. We set up two jars to act as the two glass rooms in our visual concept, with a tube connecting the jars, each with a hole in their lids. In one jar, a cigarette was places and lit, and in the other was a small,…

Branding and Packaging – Final Designs

These are my final outcomes for my Highland Spring logo and packaging. Of all the ‘trendy’ water brands out there, there is a theme of sleek, simplistic logos and smooth, straight edged bottles. Examples of this are Voss and Smart Water. I believe my approach to making Highland Spring look ‘cool’ fits this theme. Although…

Industry Talks – Reflection

Over the past few weeks, the industry talks we’ve had have really given me an insight into the many different creative paths there are. We have acquired so much knowledge and advice from all of the guests in such a short space of time. Our first guest, Global Creative Director, Stephan Roux, gave us a…

Innovation As Communication – Research

We were researching effects of smoking and found this article. Only one of few articles concerned about the environment rather than focused entirely on health, which most other Google results were. https://www.newscientist.com/article/dn6312-cigarettes-more-polluting-than-diesel-exha http://www.medicalnewstoday.com/releases/12481.php http://www.takepart.com/article/2015/04/15/nicotine-plants-second-hand-smo After we came across these findings, we created a survey in order to collect primary research. Within 5 days we received…

Anti-Smoking Campaign – Pre-Production

These are our scripts for the narration, we decided upon ‘Take 2’ as the video is only a minute long, this one is more suitable as it has all of the messages we are trying to communicate all compressed into a paragraph. After a run-through we found it took 58/59 seconds to read. Shot list:

New Brief – Campaign Development (Part 3)

In large groups we were assigned a collaborative brief to work on over the space of two weeks. I am in a group with Khubrooh Hussain, Molly Smith, Jaymie Brown, Sophie Winter, Jade Davis, Jayden Kimpton, Preston Shirley, Buket Erbas and Andrew Brown. Our task was to create a product or service that will encourage people…

Campaign Development – Progress

These are 2 off my packaging mock ups/potential final designs. Even though I am going for a minimalist appearance, I feel this logo is too simple, and the image on the right looks dull- water should have a light, fresh look to make consumers believe this is the freshest water money can buy.   I…

Industry Talk – Week 5

This week, Dave Birss gave us a talk on his career in advertising and life beyond the industry. Dave achieved two degrees of “uselessness” at university- Computer Programming and Advanced Maths. After graduating he got into marketing and landed a job at a record label making music for session musicians and recording engineers. This job…

Industry Engagement – Progress

We currently have the t-rex costume in our possession and we are planning our locations for shooting our videos and images. The Instagram and Facebook pages have been created and we are already attracting attention with our profile images. Tasks still left to do: Ask permission to film/take photos Copyright letters- for any copyright issues…

Industry Talk – Week 4

This week, our guest speaker was Alex Towers, who works for Ticketmaster. Alex studied journalism at university but realised that he didn’t want to proceed with a career in journalism. While he continued with his degree, he landed a marketing manager at Sony, working on various projects such as press releases, promos and rebrands. Although…