Brief: “Make Them Cool”

In this unit, the task is to create a series of 9 print advertisements and 1 video for an Instagram campaign, taking an existing discount/budget brand and making it cool.

Out of 10 brands I was assigned Poundland. Currently, the company has very little advertising material, with their first television advert airing only last year. Their posters are basic and their website looks cheap, however they have millions of customers per day so money does not need to be spent on advertising.

My challenge is to portray the brand in a fresh new way, reinventing their image and improving their reputation.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s