New Brief – Campaign Development (Part 1)

As part of our new brief, we must choose a brand, redesign it’s logo and packaging for it’s products. I have chosen Highland Spring Water- the current logo isn’t particularly memorable and it tends to be parents who buy it for their children. I want to redesign the logo with older teens and young adults, making it modern and cool- Smart Water, Voss and Fuji are incredibly popular amongst this demographic due to social media, bloggers post ‘aesthetically pleasing’ images of water from these brands, making them look ‘cooler’ than the more typical, affordable Buxton, for example.

These are my initial ideas for a logo, they’re pretty basic at the moment but I shall be developing them further.

highland spring logo rework 2

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