Workshop 3 – Love/Hate

HATE– Kim Kardashian Sketchers

The most boring, monotone dialogue I’ve ever heard. These days, the Kardashians can sell anything… except Pepsi, and it’s clear here they’re using celebrity influence over talent and creativity. This advert is boring, and wouldn’t compel anyone who doesn’t know the Kardashians to buy these.

LOVE– Amazon Prime “Lion”

What’s there not to love about this ad? Adorable dog, a baby, overcoming obstacles to bring a family together. Everything in an ad that makes the viewer feel good. Cuteness wins every time.





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