The second part of our Campaign Development brief is to create 360/Integrated Campaigns for the launch of an existing food product to be used in at least three media channels (digital, press, poster). This task is to help us “develop a more subtle understanding of what creative assets can achieve and how those assets perform in chosen media channels”.
I have chosen Lucozade as even though it is a widely known brand, their campaigns aren’t that memorable. The only existing campaign that comes to mind is the ‘Find Your Flow’ video and print advertisements.
I hope to create a campaign based on the drink itself and the taste, while keeping from settling on predictable. This brand will challenge my ability to generate interesting ideas that exceed the standard of their current work.