Integrated Campaign – Initial Ideas

Idea 1: ‘The Best (You Believe) You Can Be’


  • Man running on treadmill
  • Turns to mirror
  • Sees self running super speed, drinking lucozade
  • Performance enhanced- only suggested


Idea 2: ‘Unleash the Fizz’

  • Focus on fizz of lucozade
  • Visual concept- happy little person in bubble
  • Bubble is in a closeup of person’s mouth
  • Person just drank lucozade
  • Storyboard- person drinks, opens mouth, camera zooms into drink & one bubble, bubble has miniature person in
  • Crazy ‘wtf’ concept, similar to existing brand themes

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s