Integrated Campaign – Initial Ideas

Idea 1: ‘The Best (You Believe) You Can Be’

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  • Man running on treadmill
  • Turns to mirror
  • Sees self running super speed, drinking lucozade
  • Performance enhanced- only suggested

 

Idea 2: ‘Unleash the Fizz’

  • Focus on fizz of lucozade
  • Visual concept- happy little person in bubble
  • Bubble is in a closeup of person’s mouth
  • Person just drank lucozade
  • Storyboard- person drinks, opens mouth, camera zooms into drink & one bubble, bubble has miniature person in
  • Crazy ‘wtf’ concept, similar to existing brand themes
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