Integrated Campaign – Initial Ideas

Idea 1: ‘The Best (You Believe) You Can Be’ Man running on treadmill Turns to mirror Sees self running super speed, drinking lucozade Performance enhanced- only suggested   Idea 2: ‘Unleash the Fizz’ Focus on fizz of lucozade Visual concept- happy little person in bubble Bubble is in a closeup of person’s mouth Person just…

New Brief – Campaign Development (Part 2)

The second part of our Campaign Development brief is to create 360/Integrated Campaigns for the launch of an existing food product to be used in at least three media channels (digital, press, poster). This task is to help us “develop a more subtle understanding of what creative assets can achieve and how those assets perform…

3 viral videos that brought their creator fame

“Chocolate Rain” This video by Tay Zonday has received 113,344,818 views over the past 10 years since it was posted. As a result, Tay’s channel received a large following and was one of the better known YouTubers around this time. It is still his most viewed video to this day. He currently has 1 million subscribers….

Workshop 3 – Love/Hate

HATE– Kim Kardashian Sketchers The most boring, monotone dialogue I’ve ever heard. These days, the Kardashians can sell anything… except Pepsi, and it’s clear here they’re using celebrity influence over talent and creativity. This advert is boring, and wouldn’t compel anyone who doesn’t know the Kardashians to buy these. LOVE– Amazon Prime “Lion” What’s there…

Workshop 2 – A Sheep, a Lettuce and a Wolf

We were given the task of solving this riddle: A wolf, a sheep, and a cabbage need to cross the river. How can you bring them across, one by one, without the sheep eating the cabbage, nor the wolf eating the sheep? This is my diagram to demonstrate how I would solve it:   Upon…

Industry Talk – Week 3

Our scheduled speaker today was unable to visit so our lecturer, Brian Shepherd, stepped in to give us an insight into his career in Account Management, ‘Influencing without Power’. Account Managers create and manage relationships between businesses and clients. Leadership is an important part of the job, you must be able to present in front…

Industry Talk – Week 2

Our guest today was Cris Mascort, a Brand and Service Designer. Previously a Design Director at R/GA, Cris gave us an insight into her career path, which developed from her degree in Advertising and Public Relations. She then went on to work for DEC BBDO in Barcelona as a Junior Art Director. Cris currently works…

Campaign Development – Logo Development

From my original sketches I have mocked up a few of my logos. With the target consumer being older teens/ young adults, the logo must be minimalist, clean and aesthetically pleasing. I believe both the bottom right and bottom left designs achieve this most- I shall develop these further, mocking up a product image including…

Redesigning Existing Logos

Our task today was to redesign a logo of our choice, making sure it would fit onto different products and packaging. I chose Jelly Belly, a jelly bean company, as it’s current logo looks outdated. I wanted to modernise it but ensure I didn’t lose any of it’s brand values.  

Campaign Development – Initial Ideas

These are my first sketches and digital mock-ups for my Highland Spring logo design: In order to keep the logo from losing all of it’s identity when I redesign it, I have kept Highland Spring’s signature purple and grey shades. This way, it won’t be losing of the company’s values. My preferred design: Even though…

New Brief – Industry Engagement

For this brief, our task is to create content with the intention of it becoming viral. By identifying trends and themes, we must upload the content onto one (or more) online platforms, for example, YouTube or Facebook. I have chosen to work with two others for this brief- Jade Davis and Sophie Winter, in order…

Industry Talk – Week 1

Today, Global Creative Director, Stephan Roux, gave a presentation to our group about networking and connections within the advertising industry. Some advice Stephan gave us was to take the first job within the field that we can get, no matter how small the role is. We must squeeze through any door we can to get…